A Dairy Queen owner in Kewaskum, WI has defended his right to support god and country after a snowflake noticed a “politically incorrect” sign on the entrance of his restaurant and posted a picture of it on the corporation's Facebook page.
The sign reads “NOTICE: This restaurant is politically incorrect. We reserve the right to say Merry Christmas, Happy Easter and God Bless America. We salute and honor the flag, give thanks to our troops, police officers and firefighters. Give thanks for the USA and give free sundaes to veterans on Veterans Day. If this offends you, you are welcome to contact the owner at [email protected] and arrange a designated snowflake safe space a minimum of 24 hours in advance.”
The “extremely offensive” sign had been up for four years without media attention, until customer, Ashley Coleman of Oregon complained on the official Dairy Queen Facebook page.
“I find this extremely offensive. Posted on the fron door at the Kewaskum, WI DQ. Please speak to the farnchise owner.” -Snowflake, Ashley Coleman
Owner, Kevin Scheunemann said he “felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country” when interviewed by local news.
Other business owners in the area have expressed tremendous support for Scheunemann's decision to display the sign.
The chain has distanced itself from the franchise, by making the following statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners. We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.” -American Dairy Queen Corp.
Too bad I don't live in Wisconsin. I'd give Mr. Scheunemann my business every chance I get.